This is stolen by a paramilitary group led by the terrorist Said Kamal and his right hand woman Leila. However, instead of the cash they were promised, he gives them a diamond-and-pearl encrusted human skull as collateral. After the concert, the promoter, Anwar, is unable to pay them the $10 million in cash he promised but relents after being threatened. The game is set in an urban warzone in an unnamed Middle Eastern country, where 50 Cent and G-Unit have been hired to play a rap concert. Despite being noted as an improvement over Bulletproof, it was a commercial failure, which led to the closure of Swordfish Studios in 2010. The game was positively received upon release, with praise directed at 50 Cent's involvement. Shortly after, THQ took over the publishing rights for the game. That resulted in the company dropping the support, with an uncertain future regarding the release. In 2008, Vivendi Games, the initial publisher, merged with Activision. After the group's payment, a diamond-encrusted skull, is stolen, they must fight to retrieve the stolen skull back from the thieves.īlood on the Sand came out of a Covert-One cancelled project at Swordfish Studios, which was tweaked to be less serious. The game centers around a fictional 50 Cent and G-Unit's concert, set in an unspecified location in Middle East. It serves as the sequel to 50 Cent: Bulletproof, and was released in February 2009. 50 Cent: Blood on the Sand is a third-person shooter video game developed by Swordfish Studios and published by THQ for the PlayStation 3 and Xbox 360.